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CR-2142 




2. Government Accession No. 


3. Recipient's Catalog No. 


1. Report No. 2. Government Accession No. 

NASA CR-aih-2 

3. Recipient's Catalog No. 

4. Title and Subtitle 

Study of Low-Density Air Transportation Concepts 

5. Report Date 
October 1972 

6. Performing Organization Code . 

?. Author(s) 

H. M. Webb 

8. Performing Organization Report No. 

10. Work Unit No. 

9. Performing Organization Name and Address 

The Aerospace Corporation 
El Segundo, California 

11. Contract or Grant No. 
NAS 2-6473 

13. Type of Report and Period Covered 
Contractor Report 

12. Sponsoring Agency Name and Address 

National Aeronautics & Space Administration 
Washington, D.C. 

14. Sponsoring Agency Code 

15. Supplementary Notes 

16. Abstract 


Low density air transport refers to air service to sparsely populated regions. There are two major 
objectives. The first is to examine those characteristics of sparsely populated areas which 
pertain to air transportation. This involves determination of geographical, commercial and 
population trends, as well as those traveler characteristics which affect the viability of air 
transport in the region. The second objective is to analyse the technical, economic and operational 
characteristics of low density air service. Two representative, but diverse arenas, West Virginia 
and Arizona, were selected for analysis: The results indicate that Arizona can support air service 

under certain assumptions whereas West Virginia cannot. 


1 7. Key Words (Suggested by Author(s) ) 

Low Density Transportation 
Short Haul Transportation 
Air Transportation 


18. Distribution Statement 

UNCLASSIFIED-UNLIMITED 


19. Security Classif. (of this report! 
Unclassified 

20. Security Classif. (of this page) 
Unclassified 

21. No. of Pages 
56 

22. Price* 
$3.00 


* For sale by the National Technical Information Service, Springfield, Virginia 22151 
























STUDY OF 


LOW -DENSITY AIR TRANSPORTATION CONCEPTS 


Approved by 



Earl R. Hinz 


Associate Group Director 
Air Transportation Group 
Civil Programs Division 



Civil Programs Division 


iii 


ACKNOWLEDGMENTS 


This low-density air transportation study, performed for the 
Advanced Concepts and Missions Division of NASA, is directed at 
finding a solution to the growing rural transportation problems in the 
United States. It examines a variety of demographic, economic, and 
technical factors which influence the viability of rural air transporta- 
tion service. Appreciation is extended to Mrs. Susan Norman, the 
NASA Technical Monitor for the study, for her assistance and guidance 
provided. 

Many members of the technical staff of The Aerospace Corpora- 
tion participated in the study. Particular acknowledgment for valuable 
contributions is given to: 

Richard W. Bruce 

(Aircraft characterization, demand matching, 

and optimization analysis) 

Leon R. Bush 

(Arena modeling and demand analysis) 

Jon R. Buyan and Daniel J. Cavicchio, Jr. 

(Traveler mode choice analysis) 

Ralph E. Finney 

(Low-density arena demographics) 

Joseph A. Neiss and Suzanne C. Miller 

(Economics) 


v 



CONTENTS 


I. INTRODUCTION . . 1 

II. STUDY RESULTS 3 

IH. LOW -DENSITY ARENA CHARACTERISTICS 5 

A. Definition of Low-Density Market 5 

B. Regional Characteristics . 6 

C. Travel Characteristics 9 

D. Arena Selection and Characterization 14 

IV. ARENA MODELING 1 7 

A. Route Selection 17 

1. Nonstop Route Characteristics. 18 

2. "Stop-on-Demand" Routes 20 

B. City Pair (Route) and Traveler Characteristics* • • • 21 

C. Aircraft Characteristics 25 

D. Economic Model 29 

1. Flyaway Cost 29 

2. Direct Operating Cost 29 

3. Indirect Operating Cost 33 

4. Return on Investment 33 

5. Breakeven Fare Requirement . 34 

6. Comparison of Operating Costs, Revenues, 

and Profits 35 

E. Demand Matching Methodology 35 

V. AIR SERVICE POTENTIAL 39 

A. Nonstop Demand Matching Results 39 

1. Representative Nonstop Routes 39 

2. Arizona Arena Summary 40 

3. West Virginia Arena Summary 42 

4. Viable Routes, Aircraft, and Operating 

Concepts 44 

B. "Stop-on-Demand" Demand Matching Results .... 46 

C. System Factors Impacting Economic Viability .... 49 

REFERENCES 55 


Vll 



TABLES 


1. Regional Travel Patterns (Percent of Total) 10 

2. Low -Density Air Arena/ Hub Cities 13 

3. Arena Characteristics Summary 14 

4. Comparison of Representative Arenas 15 

5. Arizona Total Daily Travel Demand 22 

6. West Virginia Total Daily Travel Demand 22 

7. Impact of Air Carrier Regulations on Cost 28 

8. Avionics Equipment Cost 30 

9* Flyaway Cost Summary (In Thousands of Dollars) 30 

10. Direct Operating Cost Summary 32 

11. Aircraft Operating Profit Requirements 34 

12. Comparison of Operating Costs 36 

13. Comparison of Operating Revenue /Prof it 36 

14. Cessna 402B Evaluation Summary -- Arizona Arena .... 41 

15. Aircraft Evaluation Summary -- Arizona Arena 41 

16. Cessna 402B Evaluation Summary -- West Virginia Arena. 43 

17. Aircraft Evaluation Summary -- West Virginia Arena ... 43 

18. City Pair Nonstop Route Viability 45 

19- Phoenix-(Willcox)-Ft. Huachuca "Stop-on-Demand" 

Results 48 

20. Trip Cost Allocation by Percent 51 


viii 



FIGURES 


1. United States Urban Areas 6 

2. Major Trading Areas 8 

3. Average Area Stage Lengths 8 

4. Major Air Hubs 9 

5. Air Traveler Characteristics 10 

6. Connecting Air Passengers 12 

7. Potential Low-Density Air Arenas 13 

8. Analytic Approach 17 

9- Nonstop Route Concept 18 

10. Arizona Arena 19 

11. West Virginia Arena 19 

12. Scheduled "Stop -on -Demand" Route Concept 20 

13. Modal Split Model 23 

14. Example of Traveler Characteristics 24 

15. Rural Travel Propensity 26 

16. Estimated Aircraft Capacity 26 

17. Aircraft Block Time 27 

18. 1970 Commuter Air Carrier Routes 1 . 31 

19- Direct Operating Cost (Cessna 402B) 32 

20. Indirect Operating Cost 34 

21. Breakeven Fare Requirement 34 

22. Demand Matching Optimization 37 

23. Nonstop Results: Phoenix-Ft. Huachuca (160 Miles) 39 

24. Viable Routes 45 

25. "Stop-on-Demand" Example 47 

26- Phoenix- Willcox Cessna 402B Sensitivity Study 50 


I. INTRODUCTION 


Many rural communities today have no rail, bus, or scheduled 
airline connections to the governmental, economic, or transportation 
centers in their region. This lack of public transportation hampers the 
economic development of sparsely settled rural, or "low-density," areas 
and contributes to national social and ecological problems by encouraging 
the concentration of population and industry in urban areas. Therefore, 
the subject of low-density short-haul air transportation is receiving 
increasing attention from many federal and state agencies. 


12 3 

There have been three recent major studies ’ * which highlighted 
both the need and the means for implementation of air transportation 
service to low-density areas. These studies pointed out the need for service, 
the economic problems associated with a low and dispersed demand, and the 
need for an air transportation system analysis to study operating system 
concepts, equipments, and passenger response to new forms of service. 


The National Aeronautics and Space Administration (NASA), 
recognizing that jet airplane technology and service has been focused on 
high-density areas rather than on rural America, initiated a preliminary 
study of low-density short-haul air transportation with The Aerospace 
Corporation. The study which is reported herein had the following objectives: 

a. To make a preliminary determination of the conditions in 

low-density areas under which air transportation service 
could be developed and of the potential operating schemes 
for satisfying the need. 

b- To examine the technical, economic, and operational 

characteristics of service in realistic arenas from which 
technological problems can be identified and research 
objectives formulated. 

The study was conducted in two parts: (1) an initial analysis on a 

national scale of low-density regions and their relation to air transporta- 
tion hubs and regional trading centers, and (2) subsequent detailed 


1 


analyses of two selected regions principally contained within the states 
of West Virginia and Arizona. These analyses examined demographic 
and economic characteristics of the population, available ground trans- 
portation, and the desire of travelers for local air transportation 
within the region or for connecting service at the air hubs. Airline- 
type scenarios were then developed for the 1975 time period to 
investigate the economics of providing the required service. A variety 
of existing aircraft with capacities of from 5 to 19 passengers was 
included in this analysis and various operational modes were considered. 
The rural communities studied ranged in population from 2000 to 25, 000 
persons and the travel distance between city pairs varied from 60 to 
250 miles. 

This volume represents a summary of the study. Detailed information 
concerning methods, results and assumptions are presented in Reference 14. 


1 


2 



II. STUDY RESULTS 


This study has identified combinations of arena conditions, 
economics, aircraft and operational concepts for the 1975 time period 
that could produce economically viable air transportation service in 
rural low-density areas (communities up to 25, 000 persons). The 
principal conditions under which viable air service becomes possible 
are highlighted below: 

• City pairs must have stage lengths longer than 60 miles. 

• A total two-way travel demand* of at least 200 daily 
passengers by all modes is needed. 

• One of the cities of the city pair must be both a major 
air hub and a major trading center. 

• Aircraft capacity must be carefully matched to the route 
travel demand. In this study, five to nine passenger air- 
craft appeared best suited to the service. 

• Aircraft speed as reflected by travel time is one of 
the key factors considered by potential travelers in 
their choice of travel modes. The speed advantage of 
aircraft can be lost, however, if aircraft costs become 
excessive. 

• Operating strategies counter to current practice or 
intuition, such as fare reductions and consequent increases 
in demand, can sometimes make unprofitable routes viable 
or help reduce the subsidy required to support the route. 

• More sophisticated routing concepts, such as stop-on- 
demand, show promise of converting otherwise unprofitable 
to profitable routes allowing the introduction of air service 

to additional communities not able to sustain non-stop service. 


* All of the one-way passengers in both directions for all modes of travel. 


3 


Although the results of the study are encouraging, additional arenas 
with differing characteristics need to be analyzed before a national 
assessment of the potential for improved low-density air transportation can 
be made. 


4 


III. LOW -DENSITY ARENA CHARACTERISTICS 


A common definition of low-density markets was developed for 
analysis in order to establish a consistent set of low-density travel 
characteristics- The best available sets of demographic and traveler 
characteristic data with common definitions appear to be the 1970 
United States Census of Population^ and the 1967 Census of Transporta- 
tion. ^ 

A. DEFINITION OF LOW-DENSITY MARKET 

The population census allows examination of the demographic 
and economic characteristics by geographical region as well as by urban 
or rural areas, and the transportation census allows definition of the 
traveler's characteristics by the same categories. Therefore, the 
definition of populated regions was chosen to agree with these standard 
census definitions: the Standard Metropolitan Statistical Area (SMSA) 
and the Nonstandard Metropolitan Statistical Area (NMSA). The high- 
density (urban) market is associated with the SMSA; each SMSA includes 
a city of more than 50, 000 population, the county in which the city is 
located, and other counties that exhibit strong ties. The low-density 
(nonurban or rural) market is the NMSA; the NMSAs include all towns of 
less than 50, 000 population in all areas outside of the SMSAs. 

Two-thirds of the country's inhabitants live in urban areas and 
one-third in rural or nonurban areas. The urban areas are shown in 
Figure 1 (shaded areas), along with the four geographical regions 
into which the Bureau of Census divides the United States: the West, 
South, Northeast, and North Central. These four regions were used to 
examine, on a nationwide basis, those demographic and transportation- 
related characteristics required for evaluation of the low-density air 
market. 


5 




Figure 1. United States Urban Areas 

B. REGIONAL CHARACTERISTICS 

The regional data on population, land area, and population density 
were compiled for both the urban and rural areas to allow comparison of 
the high- and low-density markets and to identify candidate regions with 
predominantly low-density characteristics for subsequent arena selection 
and analysis. 

Early land trading routes and topography led to the development of 
the existing trading regions and trading centers in the United States. Follow- 
ing this pattern, the nation became divided into combined cultural and 
economic regions that are identified as major trading areas- ^ Each major 
trading area has a major trading center (which has the manufacturers or 
suppliers that can satisfy the needs for that trading area), several smaller 


6 


basic trading centers, and a set of still smaller satellite communities. 

The United States has 50 major trading centers and 394 basic trading 
centers. 

Each major trading area represents a potential rural air arena 
for the local (short-haul) traveler, with the major trading center as the 
point of attraction. The distance from the major trading center to 
the boundary of the major trading area represents the maximum short- 
haul travel distance. Travel distances pertaining to these major 
trading areas vary as a function of the population densities and the topo- 
graphy. The major trading areas and centers are shown in Figure 2 
and the average travel distance within the major trading center for each of 
the four arena regions are shown in Figure 3. 

Another segment of rural travel is the long-distance traveler 
whose trip purpose cannot be satisfied by the local major trading center. 
To understand the regional characteristics of this portion of travel the 

n 

United States air hubs were examined. These have developed in 
conformance with the long-distance travel requirements of the country. 

An analysis of the number of large, medium, and small hubs and 
non-hubs for each of the four regions indicated a trend towards an equal 
number of large air hubs in each region. However, the number of 
medium and small air hubs varied from region to region (but showed a 
correlation with the total population of each region). An examination of 
the air service provided at the air hubs showed that all of the large and 
most of the medium air hubs (major air hubs) were provided with good 
long-haul trunk service, while most of the small and all of the non-hubs 
primarily were provided only with local short-haul service. Thus, the 
major air hubs (large and medium air hubs) represent a set of potential 
air hubs for the rural air traveler. The major air hubs are identified in 
Figure 4. 


► 


7 











SEATTLE 




OMAHA O 


DES MOINES 
O 


SAN FRANCISCO/OAKLAND 


•SYRACUSE airany 'BOSTON 
ROCHESTERq O o 

O-) DETROIV-BWALO HARTFORD^PROViDENCE 

A J ^nSyork 

^ nrvyPiAMn P.TKR.-PGH •PhIlADELPHIA 

(Baltimore 

•WASHINGTON, O.C. 


MILWAUKEE 
r 

CHICAGl 


CLEVELAND PITTSBURGH 

OAYTON OCOUJMBUS 
INDIANAPOUSO O 



NORFOLK 


• LARGE 
O MEOJUM 


SCALE IN MILES 


Figure 4. Major Air Hubs 


C. TRAVEL CHARACTERISTICS 

The regional travel patterns were examined for variations in 
travel mode between regions, for variations in travel mode between urban 
and rural travelers within a given region, and also for variations in 
urban and rural travel patterns from one region to another. These 
variations in regional travel patterns are given in Table 1 in percentages 
which are average values for all stage lengths. The heavy dependence 
of the rural traveler on the automobile is clearly evident. This 
dependence can be attributed to a lack of common carrier service in 
rural areas. 

5 

The air traveler characteristics shown in Figure 5 were 


9 



Table 1. Regional Travel Patterns (Percent of Total) 


ALL TRAVEL 
AUTO 
AIR 

OTHER 

URBAN TO RURAL 
AUTO 
AIR 

OTHER 

RURAL TO ANYWHERE 
AUTO 
AIR 

OTHER 


REGION 


SOUTH 


APPALACHIA 


93.7 

93.0 

93.5 

3. 1 

2.7 

2.6 

3.2 

4.3 

3.9 

89.9 

91.8 

92.6 

4.8 

3.5 

3.4 

5.3 

4.7 

4.0 


URBAN TO URBAN 


PERCENT 
OF TOTAL 
TRAVEL 
BY AIR 


RURAL TO ANYWHER 
URBAN TO RURAL 


STAGE LENGTH (STATUTE MILES] 

Figure 5. Air Traveler Characteristics 


10 



















derived to show how air travel use varies between the well developed 
urban service and the poorly developed rural service. The difference 
between urban and rural air mode usage is indicative of the potential 
for rural air travel if improved air service can be provided. The 
distance at which the air modal split approaches zero indicates a 
minimum stage length over which viable air service can be provided. 

This distance will vary depending upon local conditions. 

In addition to the above characteristics, the 1967 Census of 
5 

Transportation data tape provided an opportunity to examine the 
traveler's characteristics peculiar to low-density or rural regions. 

There were no apparent person-trip patterns, as a function of household 
income level, trip purpose, or trip distance, which were consistent 
over the four census regions. Consequently, a unique set of travel 
propensity characteristics is required as inputs to the traveler mode 
choice program (Section IV. B) for each air transportation arena to be 
evaluated. 

In the previous discussion of trading areas and air hubs, it was 
noted that there were two types of travelers: local and long distance 
(connecting). Unlike the local traveler concerned only with travel 
within the major trading area, the connecting traveler desires to 
connect with long-haul air trunk service which is available at the large 
and at most medium air hubs (major air hubs). To determine the mix 
of local and connecting air travelers, a regression analysis was made 
of the existing rural air traveler data. The analysis showed that the 
mix varied from region to region and as a function of trip distance 
(Figure 6). However, the analysis also showed that as travel distances 
to the air hub decrease connecting passengers form the dominant demand, 
and as distances increase local travelers become dominant. Therefore, 
to achieve an adequate aircraft passenger load factor in a low-density 


11 



region the data suggest that both local and connecting passenger 
sources be combined; therefore, the air hub of the potential low-density 
air transportation arena should be a major trading center (for local 
travel) that is also a major air hub offering good long-haul air trunk 
service for the long-distance traveler. The boundaries of this low- 
density air arena would usually be the established boundaries of the 
major trading area; however, the boundaries may be modified somewhat 
to reflect the effect of other nearby major air hubs. 


PERCENT 

CONNECTING 




NONSTOP AIR MILES 

Figure 6. Connecting Air Passengers 


Figure 7 shows the major air hubs as an overlay on the major 
trading center map. There are 44 potential low-density air arenas in 
the United States that satisfy these criteria. In addition, there are 22 
marginal arenas where the major trading center is not a major air hub 
or where a major air hub is not a major trading center. The hub 
cities for these arenas are given in Table 2. 


12 






Figure 7. Potential Low-Density Air Arenas 
Table 2. Low-Density Air Arena/Hub Cities 

Major (Major Trading Center and Major Air Hub) 


1 . 

Atlanta, Ga. 

16. 

Indianapolis, Ind. 

30. 

Omaha, Neb. 

2. 

Birmingham, Ala. 

17. 

Jacksonville, Fla. 

31. 

Philadelphia, Pa. 

3. 

Boston, Mass. 

18. 

Kansas City, Kas. 

32. 

Phoenix, Arizona 

4. 

Buffalo, N. Y. 

19- 

Knoxville, Tenn. 

33. 

Pittsburgh, Pa- 

5. 

Charlotte, N. Car. 

20. 

Los Angeles, Calif. 

34. 

Portland, Ore. 

6. 

Chicago, Illinois 

21. 

Louisville, Ky. 

35. 

Richmond, Va. 

7. 

Cincinnati, Ohio 

22. 

Memphis, Tenn. 

36. 

Salt Lake City, Utah 

8- 

Cleveland, Ohio 

23. 

Miami, Florida 

37. 

San Antonio, Texas 

9- 

Columbus, Ohio 

24. 

Milwaukee, Wise. 

38. 

San Francisco, Calif 

10. 

Dallas, Texas 

25. 

Minneapolis/ 

39- 

Seattle, Washington 

11. 

Denver, Colo. 


St. Paul, Minn. 

40. 

Spokane, Wash. 

12. 

Detroit, Mich. 

26. 

Nashville, Tenn. 

41. 

St- Louis, Missouri 

13. 

Des Moines, Iowa 

27. 

New Orleand, La. 

42. 

Tampa, Florida 

14. 

El Paso, Texas 

28. 

New York, N. Y. 

43. 

Tulsa, Oklahoma 

15. 

Houston, Texas 

29. 

Oklahoma City, Okla. 

44. 

Washington, D. C- 



Marginal (Majo 

r Trading Center or 

Major Air Hub) 

1 . 

Charleston, W. Va. 

9. 

Norfolk, Va. 

17. 

Las Vegas, Nev. 

2. 

Little Rock, Ark. 

10 . 

Baltimore, Md. 

18. 

San Diego, Cal. 

3. 

Mobile, Alabama 

11. 

Hartford, Conn. 

19- 

Sacramento, Cal. 

4. 

Shreveport, La. 

12. 

Providence, R. I. 

20. 

Reno, Nevada 

5. 

Wichita, Kas. 

13. 

Albany, N. Y. 

21. 

Dayton, Ohio 

6- 

Orlando, Fla. 

14. 

Syracuse, N. Y. 

22. 

Rochester, N. Y. 

7. 

Greensboro, N. C. 

15. 

Albuquerque, N. M. 



8- 

Raleigh, N. C. 

16. 

Tucson, Arizona 




13 









D. 


ARENA SELECTION AND CHARACTERIZATION 


Since the established characteristics of the low-density regions 
appear nonuniform across the nation, arenas were selected in two of 
the four census regions in order to examine typical problems in low- 
density air transportation. Since the contract guidelines stated that one 
of the low-density arenas studied in the Western Region Program* would 
be used, it remained to select an arena from one of the other census 
regions for comparison. The rural arena characteristics used in the 
selection of a representative rural air arena are shown in Table 3. 


Table 3. Arena Characteristics Summary 





LARGE AND 

MAJOR 


TOTAL 


AVG. STAGE 

MEDIUM 

TRADING 

PERSONS 


LENGTH, Ml. 

AIR HU8S 

CENTERS 

PER SQ.MI. 

PERSONS 

WEST 

284 

14 

9 

7.8 

8 X I0 6 

SOUTH 

155 

22 

23 

30.8 

25 

NO. CENTRAL 

231 

13 

13 

33.2 

20 

NO. EAST 

196 

1 1 

5 

74.8 

9 


Based on these arena characteristics, the West and South 
appeared to be representative of low-density regions and were selected 
for further analysis. In order for the arenas to be truly representative, 
those with diverse characteristics were chosen for evaluation and 
additional characteristics such as population growth and surface trans- 
portation travel time were included. 


14 




In the Western region, Arizona was selected because it 
satisfied the requirements for a low -density air arena (it contained a 
major trading area with a major trading center that was concurrent 
with a large or medium air hub). In the Southern region, West 
Virginia was selected because it appeared to offer a suitable arena 
with characteristics quite different from those of Arizona. The representa- 
tive arena characteristics are summarized and compared in Table 4. 


Table 4. Comparison of Representative Arenas 


MAJOR TRADING 
CENTERS 

PHOENIX, 

ARIZONA 

CHARLESTON, 
WEST VIRGINIA 

NATIONAL 

AVERAGE 

STAGE LENGTH, mi 

LONG, 210 

SHORT, 72 

190 

AUTO SPEED, mph 

FAST, 65 

SLOW, 40-55 

in 

in 

XX 

1960-70 POPULATION 
GROWTH, % INCREASE 

ABOVE AVERAGE, 
2.8 

BELOW AVERAGE, 
-0.2 

1.3 

POPULATION, 
% RURAL 

BELOW AVERAGE, 
25.5 

ABOVE AVERAGE, 
61.8 

33 

MAJOR TRADING 
AREA 

ENTIRELY IN STATE 

PART OF FOUR STATES 

PART OF 2 OR 
MORE STATES 

AIR TRANSPORTATION 
HUB 

YES 

NO 

YES 


15 
































IV. ARENA MODELING 


The characterization and analysis of the two chosen arenas (Arizona, 
West Virginia) involved the route selection; obtaining the required traveler, 
aircraft and economic data; analysis of the profitability of operating various 
existing aircraft as a function of route passenger demand; and comparison 
of the results for the studied routes. This work is schematically depicted in 
Figure 8. 



Figure 8. Analytic Approach 


A. ROUTE SELECTION 

A rural air service operator has some flexibility in adjusting operating 
characteristics such as routing, frequency of service, fleet size, and scheduled 


17 







fare, as opposed to the more rigid intrinsic factors such as aircraft 
performance and cost. 

Two routing concepts, nonstop and "stop-on-demand, " were 
considered in this study. 

1. NONSTOP ROUTE CHARACTERISTICS 

The first route structure concept comprised three types of nonstop 
air service segments as shown in Figure 9* Phoenix and Tucson, Arizona; 


MAJOR TRADING CENTER 
AND MAJOR AIR HUB 



RURAL 

TOWNS 

TYPE A 


MAJOR TRADING CENTER 
OR MAJOR AIR HUB 



TOWNS 

TYPE B 


COMMUNITY NEITHER 
MAJOR TRADING CENTER 
NOR MAJOR AIR HUB- 


•-*- 


nuo-7 

J 


-RURAL 

TOWNS 

TYPEC 


Figure 9- Nonstop Route Concept 


Las Vegas, Nevada; and Charleston, West Virginia were the major air 
hubs and/or major trading centers which were combined with the rural 
towns to make up a total of 30 Type A and B nonstop city pairs analyzed 
in detail in this study. In addition, four Type C city pairs were analyzed. 
The Type A city pairs are considered to have good potential, the Type B 
city pairs marginal potential, and the Type C city pairs little potential for 
viable nonstop service. The 34 city pairs are shown on the Arizona and 
West Virginia arena maps in Figures 10 and 11, respectively. 


18 



MAJOR TRADING AREA 8OUN0ARY 

NONSTOP ROUTES 

COMMUNITY TO MAJOR TRADING CENTER AND MAJOR AIR HUB 

COMMUNITY TO MAJOR AIR HUB 

STOP-ON-DEMAND ROUTES 

COMMUNITY TO MAJOR TRADING CENTER AND MAJOR AIR HUB 



Figure 10. 


• RURAL COMMUNITY 


MAJOR TRADING AREA BOUNDARY 
NONSTOP ROUTES 

COMMUNITY TO MAJOR TRADING CENTER 


COMMUNITY TO COMMUNITY 



Arizona Arena 


West Virginia Arena 


19 



2 . 


"STOP-ON-DEMAND" ROUTES 


The second route structure concept considered is illustrated in Figure 12 
and incorporates a scheduled "stop-on-demand, " or modified "dial-a-plane, " 
concept. 


RURAL TOWN 


ORIGINAL ROUTE 


\ 


\ 


\ 


\ 


\ 




/ 


\ / 

V" 

, RURAL TOWN , 
STOP ON OEMAND 


MAJOR AIR HUB 
— • MS MAJOR 
TRADING CENTER 


Figure 12. Scheduled "Stop -on- Demand" Route Concept 


The original "dial-a-plane" concept would provide air service to com- 
munities that do not have sufficient daily passengers for scheduled air service. 
This system lies somewhere between that of an air taxi charter and a scheduled 
air operation, with the fare and service in a similar position. With the aid 
of computerized routing, the "dial-a-plane" system would accept incoming 
telephone requests and seek out the best aircraft itinerary to minimize trip 
lengths and passenger waiting. 

The scheduled "stop-on-demand" concept is similar to the "dial-a- 
plane" concept except that the nominal route schedule includes time for diver- 
sion of the aircraft for a "dial a plane" or "stop on demand". As shown in 
Figure 12, a nominal (original) route is established between a rural town and 
an air hub. A second rural town (stop on demand), off the nominal route, is 
provided service to the air hub only when passengers request it. Passenger 
traffic between the two rural towns is negligible compared with traffic to the 
hub. 


20 



One example of this route structure was analyzed to determine the 
circumstances under which total service could be made more viable. 
Phoenix-Ft. Huachuca was the nominal service path and Willcox, Arizona 
was the "stop-on-demand" rural town chosen for this example. Schedule, 
fare, frequency of service, and fleet size were treated as parameters in 
this study; the results are given in Section V. B. 

B. CITY PAIR (ROUTE) AND TRAVELER CHARACTERISTICS 

The characterization of each route for the two chosen arenas 
involved the development of total local travel demand projections between 
city pairs in each arena, and use of the traveler characteristics to develop 
percent demand by each travel mode (e. g. , air, car, bus). 

4 

The 1970 Census of Population provided the city population data 
that were the bases for predicting travel demand between city pairs. The 
1975 population was projected in the following manner. Arizona state 
economic and planning agencies supplied 1975 county population projections, 
and the 1970 city-to-county population ratios were applied. A linear 
extrapolation of the I960 and 1970 census city population data to 1975 was 
used for West Virginia. 

The resulting total travel demand projections for 24 city pairs in 
Arizona and the 10 city pairs in West Virginia are given in Tables 5 and 6. 
These were determined using a simple gravity model calibrated to base 
years with data from the states involved and the CAB. Notice that in West 
Virginia the total travel demand (a function of the population product of the 
city pairs) in most cases shows a large decrease, reflecting the continuing 
decline in population of the state, as opposed to the trend towards 
increased travel in Arizona. 

Next, the fraction of the total intercity passenger demand that 
chooses each intercity travel mode was determined using a traveler simu- 
lation type of modal split model. Each of the 34 city pairs was modeled as 


21 



Table 5. Arizona Total Daily Travel Demand 


CITY PAIR 

DAILY TWO-WAY 
TRAVELERS 

1960 

1975 

(estimated) 

PHOENIX - AJO 

322 

602 

- CLIFTON 

103 

170 

- DOUGLAS 

114 

186 

- FLAGSTAFF 

1589 

3448 

- FT. HUACHUCA 

116 

435 

- GLOBE 

1673 

3045 

- GRAND CANYON 

354 

697 

- HOLBROOK 

135 

293 

- KINGMAN 

159 

448 

- LAKE HAVASU CITY 

(a) 

392 

- NOGALES 

234 

709 

- PAGE 

90 

177 

- PARKER 

101 

207 

- PRESCOTT 

2309 

3995 

- SAFFORD 

344 

681 

- SAN MANUEL 

193 

338 

- SHOW LOW 

315 

652 

- 5PRINGERVILLE 

94 

217 

- WILLCOX 

112 

193 

- WINSLOW 

168 

265 

TUCSON - DOUGLAS 

477 

630 

- FT. HUACHUCA 

1218 

3471 

LAS VEGAS - KINGMAN 

( b ) 

216 

- PRESCOTT 

(b) 

42 


a Did not exist in 1960 
b Adequate travel data unavailable. 


Table 6. West Virginia Total Daily Travel Demand 


CITY PAIR 

DAILY TWO-WAY 
TRAVELERS 

1965 

1975 

(estimated) 

CHARLESTON - BECKLEY 

310 

266 

- BLUEFIELD 

70 

51 

- CLARKSBURG 

58 

84 

- HUNTINGTON 

984 

754 

- MORGANTOWN 

90 

148 

- PARKERSBURG 

231 

188 

HUNTINGTON - BECKLEY 

71 

68 

- PARKERSBURG 

95 

86 

PARKERSBURG - CLARKSBURG 

111 

101 

- MORGANTOWN 

53 

60 





depicted in the abstraction of the arena and travel modes of Figure 13. 


HUB CITY 

• LOCAL TRAVEL 
FUNCTIONS 

• RENTAL COSTS 


ZONES 

•LOCATION ANO SIZE 
•RELATIVE DEMAND 
• TIME VALUE DISTRIBUTION 



-TRAVELER ATTRIBUTES 

• BUSINESS/NONBUSINESS 

• PARTY SIZE 

• TRIP DURATION 

• EXACT ORIGIN AND DESTINATION 

• TIME VALUE 

• PREFERENCE FACTORS 


MODE AND SERVICE PATH 

• MODE PREFERENCE DISTRIBUTIONS 

• TRIP COST 

• TRIP TIME 

• WAITING TIME DISTRIBUTIONS 


PORT 

• PROCESSING TIME 
•LOCATION 


RURAL CITY- 


LOCAL TRAVEL 
SEGMENT 


Figure 13. Modal Split Model 


The traveler mode choice was determined by generating a 
statistically adequate number of computer -simulated travelers and 
modeling the decision process of each traveler. For each route about 
5000 travelers were simulated with each traveler having a unique set of 
characteristics randomly selected from appropriate probability distributions. 

The modal choice model was calibrated for selected routes in each 
arena so that the model accurately predicts the actual mode use 
percentages for a given base year. Then, by using predicted changes in 
travel characteristics (e. g. , fare, time, frequency of service) the modal 
choice for the 1975 time period is determined. 

Inputs to the model consist mainly of distributions and other 
descriptive statistics needed to accurately represent travelers, travel arenas, 
and travel modes. Figure 14 gives one type of input data^ showing travel 
propensity as a function of trip purpose, income, trip distance, and region. 


23 




PERSON- TRIPS PER 
HOUSEHOLD PER YEAR 
ORIGIN RURAL 
DESTINATION ! ANY 



NON -BUSINESS 

BUSINESS 



Figure 14. Example of Traveler Characteristics 


Since the recommended operational characteristics of the air mode 
were not known at this stage in the analysis, a series of computer runs were 
used to generate curves which give the projected air demand as a function of 
different fares, travel times, and service frequencies. This analysis was 
performed for each selected city pair in the Arizona and West Virginia arenas. 
The sensitivity curves were used later in conjunction with an economic analysis 
to determine optimum aircraft concepts, fleet sizes, and operating character- 
istics for the 1975 time period. 

The modal choice model simulates only local travelers whose origin 
and final destination are both within the modeled arena. However, as pre- 
viously mentioned there is another significant group of air travelers, called 
connecting travelers, whose trips to or from a hub city are only a small leg 


24 



on a longer trip. These travelers do not typically behave like the local 
traveler since they have different attributes and requirements. To accom- 
plish the modeling of the connecting traveler, then, the modal split simulation 
results used to obtain local traveler sensitivities were appropriately modified 
to reflect the different sensitivities of the connecting traveler. These were 
combined with actual data on the mix of local and connecting travelers for 
various city pairs as a function of distance (Figure 6) in order to construct 
a model of the total air travelers. 

C. AIRCRAFT CHARACTERISTICS 

In order to select the preferred aircraft for operations in the low- 
density regions of the United States, the following items were considered: 

Capacity 

Applicable air carrier regulations 
Commuter aircraft 
Operating performance 
Cost 

The initial aircraft capacity determination was based on the existing air 
passenger demand for rural areas with good air service utilizing the 1969 
Civil Aeronautics Board (CAB) Origin-Destination Survey. ^ An analysis was 
made of the travel propensity (Figure 15) by region, frequency of departure, 
and population. This indicated that travel propensity varies between regions, 
within a region, and with frequency of departure. The maximum air passenger 
demand (departing passengers per day per 1000 population) was then used to 
initially size the aircraft capacities required to serve communities in a given 
rural market (Figure 16). 

Five aircraft were selected from those aircraft available for commuter 
air carrier operation. These aircraft include both piston and turboprop and 
pressurized and unpressurized configurations, vary in passenger capacity 
from 5 to 19 seats, and possess a range of cruise speeds and takeoff and 
landing capabilities compatible with rural market runways. The five aircraft 
selected were the Piper Aztec Turbo E, the Cessna 402B, the Beechcraft 99A, 


25 



DEPARTING 
PASSENGERS/ 
DAY /1 000 
POPULATION 


COMMUNITY 

POPULATION 

( 000 ) 




Figure 16. Estimated Aircraft Capacity 



the Twin Otter DHC-6, and the Swearingen Metro. Block time perform- 
ances for these aircraft are given in Figure 17. 


PIPER AZTEC 



TRIP DISTANCE-MI 

Figure 17. Aircraft Block Time 

Existing scheduled air carrier regulations increase in scope and com- 
plexity as the size of the aircraft increases (Table 7). Economic regulations 
are established by the CAB under Part 298, ^while the FAA establishes air- 
craft certification (Parts 23 or 25)^ and aircraft operations (Parts 135 or 

jo 

121). a Commuter air carriers are also not eligible to participate in the air- 
craft loan guarantee program (Public Laws 85-307, etc. ) ^ because of their 
lack of CAB certification. 

The net result of these regulations is to increase direct and indirect 
operating costs as seating capacity increases because of greater initial air- 
craft cost, more stringent crew requirements, and more complex reporting 
and operating procedures. At the same time, the commuter operator is not 
able to obtain favorable financing for aircraft purchases. 


27 



Table 7. Impact of Air Carrier Regulations on Cost 



c n 
co 

CL 


>- 


C_> 

<t 

CL 

<x 

C_> 


ISO 0 


28 



D. ECONOMIC MODEL 

Economic modeling required an analysis of avionics and aircraft 
flyaway cost, direct operating cost (DOC), and indirect operating cost (IOC), 
and the development of a return on investment (ROI) model. Several sources 
were used to develop the cost models. 

1. FLYAWAY COST 

Flyaway costs were based on the avionics and aircraft manufacturers' 
quotations for equipment requirements consistent with the government 
regulations of Table 7. 

Table 8 shows how the avionics equipment cost tends to increase with 
increasing aircraft weight. Table 9 shows the flyaway cost for each of the 
five aircraft studied. These costs include a complete complement of avionics 
plus such optional equipment as deicers and cabin air conditioning. 

2. DIRECT OPERATING COST 

The DOC for the five aircraft are based on manufacturers' recommenda- 
tions modified to reflect actual costs incurred in commuter air carrier 
operations. Costs were modeled for six commuter air carriers who 
served the regions of the country shown by the shaded areas in Figure 18- 

The DOC per trip was developed as a function of trip distance based on 
actual utilization of the aircraft with the carriers. Figure 19 shows this cost 
for the Cessna 402B for stage lengths from 50 to 200 miles along with an 
apportionment of the DOC to the various cost elements. 

Table 10 compares the DOC for each of the five aircraft for annual 
utilizations of 2000 and 3000 hours (which represent the approximate range 
of utilizations achieved by the six carriers). 


29 



Table 8. Avionics Equipment Cost 

AIRCRAFT WEIGHT 



UP TO 
6500 lb 

6500 TO 
12,000 lb 

OVER 
12,500 lb 


NON-TSO* 

TSO* 

DUAL VHF COMMUNICATIONS, 720 CHANNEL 
CAPACITY AND NAVIGATION (VOR/ILS) 

200 CHANNEL CAPACITY 

$ 3,400 

$ 

5, 800 

$ 14,000 

$ 25,200 

ATC TRANSPONDER - 4096 CODES 

600 


1,200 

2, 200 

4,800 

AUTOMATIC DIRECTION FINDER 

800 


1,300 

3,300 

4,800 

DISTANCE MEASURING EQUIPMENT 

1,500 


2, 500 

3, 500 

20, 000 

AUTOPILOT 

700 


4, 500 

5, 600 

12, 000 

EMERGENCY LOCATOR TRANSMITTER 

150 


300 

500 

... 

COLLISION AVOIDANCE/PWI 

400 


400 

400 

25, 000 

INTERCOMMUNICATION AND PUBLIC ADDRESS 

400 


400 

600 

1,000 

TOTAL EQUIPMENT 

$ 7,950 


$ 

16, 400 

$ 30, 100 

$ 92,800 


‘Technical service order (approved environmental testing) 


Table 9. Flyway Cost Summary (in Thousands of Dollars) 



UNPRESSURIZED 

PRESSURIZED 

PISTON 

TURBOPROP 

TURBOPROP 

PIPER 
AZTEC 
TURBO E 

CESSNA 

402B 

BEECH 

99A 

DeHAVILLAND 
DHC -6-300 

SWEARINGEN 

METRO 

BASIC COST 

$ 80 

$ 117 

$ 400 

$ 495 

$ 540 

OPTIONAL EQUIPMENT 

17 

17 

25 

25 

25 

AVIONICS 

16 

16 

30 

30 

30 

TOTAL FLYAWAY COST 

$ 113 

$ 150 

$ 455 

$ 550 

$ 595 


30 

















60 



STAGE LENGTH- STATUTE MILES 

Figure 19. Direct Operating Cost - Cessna 402B 


Table 10. Direct Operating Cost Summary 



DOC (PER FLYING HOUR) 


UNPRESSURIZED 

PRESSURIZED 


PISTON 

TURBOPROP 

TURBOPROP 

ANNUAL UTILIZATION 

PIPER 
AZTEC 
TURBO E 

CESSNA 

402B 

BEECH 

99A 

DeHAVILLAND 
DHC -6-300 

SWEARINGEN 

METRO 

2000 hr 

$ 42 

$ 49 

$ 113 

$ 104 

$ 136 

3000 hr 

39 

46 

104 

93 

125 


32 




3. 


INDIRECT OPERATING COST 


IOC data obtained from the actual experience of the six commuter air 
carriers were used to develop a rural air carrier IOC model with these 
parameters: cost per departure, number of passengers, available seat miles 
(ASM), and revenue passenger miles (RPM). The model was then used to 
determine IOC as a function of stage length as illustrated in Figure 20. Also 
shown in the figure is the IOC breakdown for the six carriers; it may be seen 
that costs are about equal for aircraft and traffic servicing, reservations and 
sales, and general and administrative expenses. 



Figure 20. Indirect Operating Cost 


4. RETURN ON INVESTMENT 

The ROI reflects an average yearly investment base. The ROI model 
used is based on criteria acceptable to the California Public Utilities Com- 
mission and an eight year equipment depreciation period with a 20% residual. 
In Table 11, the required profit per aircraft per year to earn a 1 0. 5% rate of 
return is shown for each aircraft used in the study. 


33 



Table 11. Aircraft Operating Profit Requirements 



YEARLY 

REQUIRED 

AIRCRAFT 

OPERATING 

PROFIT 

YEARLY 
REQUIRED 
PROFIT PER 
PASSENGER 
SEAT 

PIPER AZTEC, TURBO E 

$ 15,594 

$ 3,119 

CESSNA 402B 

20, 700 

2,300 

BEECH 99A 

62, 790 

4, 198 

DeHAVILLAND DHC -6-300 

75, 900 

3, 994 

SWEARINGEN METRO 

82, no 

4,322 


5. BREAKEVEN FARE REQUIREMENT 


The flyaway costs, DOC, and IOC developed from the actual experience 
of the six commuter airlines were used to establish a breakeven fare that is 
a function of both stage length and load factor. Figure 21 is a plot of the 


BREAKEVEN 

FARE- 

OOLLARS 



Figure 21. Breakeven Fare Requirement 


34 







breakeven fare for the five-passenger Piper Aztec, the nine-passenger 
Cessna 402B, and the fifteen-passenger Beechcraft 99A. 

If it is assumed that the same load factor is achievable with all three 
aircraft, the smallest aircraft has to charge the largest fare while the largest 
aircraft can charge the lowest fare (since it is the most efficient machine). 

The problem lies in matching the passenger demand on a given route and the 
breakeven fare with the optimum aircraft capacity. 

6. COMPARISON OF OPERATING COSTS, REVENUES, 

AND PROFITS 

In the breakeven fare analysis it was noted that the larger aircraft is 
generally more efficient to operate. Table 12 compares the average operating 
costs of the composite rural commuter with the costs of Allegheny Airlines and 
Pacific Southwest Airlines (PSA). Allegheny is a local carrier with few high- 
density routes and operates the smallest available commercial jet air trans- 
ports; PSA operates on high-density commuter routes with medium size jet 
aircraft. Here again one can note the increased efficiency gained by the 
airlines using the larger aircraft on the more highly traveled routes. 

Table 13 compares the revenue and profit for the three carriers. It 
shows that the smaller carrier already has a larger percentage of his operating 
revenue from nonpassenger sources, and that even with these additional 
sources of income the fares ((i/RPM) that the rural commuter must charge 
are roughly one and one-half those of a local carrier and triple those of a 
high-density commuter carrier like PSA. 

E. DEMAND MATCHING METHODOLOGY 

The search for a balance between passenger revenue and airline 
operating costs is called demand matching. This balance should be at a fare 
level that provides a fair ROI to the owners. Each demand matching computer 
run is made for one aircraft flying nonstop over one route (city pair). Fare, 
frequency of service, and trip time are all variables. 


35 



Table 12. Comparison of Operating Costs 



ALLEGHENY 

PSA 

RURAL 

COMMUTER 

OPERATING COST (tf/ASM) 
DIRECT OPERATING COST 

FLYING OPERATIONS 

1. 199 

0.627 

2. 038 

DIRECT MAINTENANCE 

0.613 

0.312 

0.851 

DEPRECIATION 

0. 189 

0. 335 

0. 792 

TOTAL DIRECT OPERATING COSTS 

2.001 

1.274 

3.681 

INDIRECT OPERATING COST 

PASSENGER SERVICE 

0. 262 

0. 165 

0.210 

AIRCRAFT AND TRAFFIC SERVIVING 

0. 849 

0. 238 

0.743 

RESERVATIONS AND SALES 

0.355 

0. 188 

0. 708 

GENERAL AND ADMINISTRATIVE 

0. 182 

0.151 

0.615 

DEPRECIATION - GROUND PROPERTY 

0. 033 

0.029 

0.029 

TOTAL INDIRECT OPERATING COSTS 

1.681 

0.780 

2.305 

TOTAL OPERATING COST (tf/ASM) 

3.682 

2.054 

5.986 

TOTAL OPERATING COST (tf/RPM) 

7.816 

3.998 

11.713 


Table 13. Comparison of Operating Revenue/Profit 



ALLEGHENY 

PSA 

RURAL 

COMMUTER 

OPERATING REVENUE (% of total) 




PASSENGER 

91.7 

97.7 

84.5 

FREIGHT, EXPRESS, MAIL 

6.0 

1.3 

7. 1 

CHARTER 

0.2 


3.8 

MISCELLANEOUS 

1 . 1 

1.0 

4.6 

SUBSIDY 

1.0 




100.0 

100.0 

100.0 

FARE (cf/RPM) 

8.427 

4.601 

12.408 

OPERATING PROFIT (<f/RPM) 

0.611 

0.603 

0.695 


36 



The traveler sensitivity to fare, frequency of service, and trip time 
as a function of his income and trip purpose is first determined by the 
traveler mode choice as previously discussed in Section IV. B. In Figure 8, 
the input and output parameters of the demand matching process were illus- 
trated. Traveler characteristics, aircraft characteristics, 
and airline economics are inputs to the demand matching. The program 
searches through a range of fares and frequencies of service (number of daily 
round trips) and computes the daily air passengers and profit or loss for each 
case. If an average load factor of 7 5% is reached the frequency of service is 
increased to reduce the load factor, or if a utilization of 3000 hours is reached 
the fleet size is increased by one aircraft. 

In the low-density arenas analyzed in this study the demand matching 
results displayed varying behavior. These are shown schematically in 
Figure 22 and the results are discussed in the following paragraphs. 



• PROFITABLE CASES 

(T) LOW FARE, HIGH DEMAND 
(D HIGH FARE, LOW DEMAND 

• UNPROFITABLE CASE IMPROVEMENT 

® LOWER FARE TO INCREASE DEMAND AND REDUCE LOSSES 
© RAISE FARE TO INCREASE REVENUE AND REDUCE LOSSES 

• INTEGER EFFECT 

© REACH MAXIMUM LOAD FACTOR, INCREASE FREQUENCY OF SERVICE 


Figure 22. Demand Matching Optimization 


37 



The discussion can be broken into three categories: the profitable 
cases, unprofitable cases, and the integer effect. Points (T) and (?) demon- 
strate profitable operations. At (?) a very low fare creates a high passenger 
demand allowing profitable operations but at a high load factor. At (?) a 
high fare creates a low passenger demand but the high fare allows profit- 
able operations even at a relatively low load factor. 

The unprofitable cases (Points (?) and (5) ) occur where the revenue 
(fare times the number of passengers) is below operating costs. At 
(?) the fare can be lowered to significantly increase the passenger demand (and 
the load factor) and reduce the losses, and at (?) the fare can be increased 
with a relatively small decrease in passengers with the net effect of increasing 
revenue and reducing the losses. At both (7) and (?) the operations are 
equally profitable to the airlines, but at (T) the public receives the greatest 
benefits because of the large number of passengers served. 

At (?) one sees the integer effect where the aircraft has reached the 
maximum load factor and more passenger seats have to be made available. 

This can be done either by increasing the frequency of service (adding another 
trip) or, if the aircraft is already in full use, by adding another aircraft to 
the fleet. The effect is that more expenses are incurred as shown on the 
profit and loss curve. On the rural low-density air routes, unlike urban 
high-density routes, either the addition of only one round trip per day to the 
air service schedule or the addition of only one aircraft to the fleet size can 
substantially affect the viability of the operation. 


38 



V. AIR SERVICE POTENTIAL 


A. NONSTOP DEMAND MATCHING RESULTS 


1. REPRESENTATIVE NONSTOP ROUTE 


Demand matching results for each of the five candidate 

aircraft are shown in Figure 23 for one of the 34 nonstop city pairs 

analyzed. This city pair, Phoenix-Ft. Huachuca (160 air miles), is 

1 4 

a representative example of the complete results. 

The trend line shown for each aircraft indicates the annual 
profit or loss above or below a 10. 5% ROI as a function of aircraft 
type, air fare, and number of daily passengers carried. (The jumps 
in the curves are caused by changes in fleet size or frequencyof 
service. ) It is evident that this air demand cannot be economically 
served by the 15 and 19 passenger aircraft but the 5 and 9 seat aircraft 

appear profitable. This is a good example of the importance of 
matching the smaller aircraft capacities to the lower demand routes. 


TOTAL DAILY 
AIR PASSENGERS 



Figure 23. Nonstop Results: Phoenix- 
Ft. Huachuca (160 Miles) 



39 



2 . 


ARIZONA ARENA SUMMARY 


A summary of the Arizona arena evaluation indicating daily 
air passengers, number of aircraft, fleet size, ROI, and aircraft 
investment costs for the Cessna 402B is shown in Table 14. In 
making the evaluation of the various routes, the highest consideration 
was given to maximizing the number of passengers served at the 
lowest possible fare and ensuring that operating profits were 
maximized (or losses minimized). The tabulation for the 24 routes 
and the arena summary are based on these criteria. The Cessna 
402B can be operated profitably on 21 of the 24 routes and, after 
combining the losses with the profits, can serve all 24 routes with a 
fair return on the $3. 9 million investment required. 

Each of the other four aircraft was evaluated in the same 
manner and their comparison (Table 15) indicates that the Cessna 402B 
and Piper Aztec aircraft could serve all Arizona city pairs at better 
than a 10. 5% ROI. The Beechcraft 99A shows a reduced ROI 
while the Twin Otter and Swearingen Metro could not be utilized 
economically for service on most of the routes. The Cessna 402B and 
Piper Aztec aircraft investment costs are also well below those for the 
other aircraft although their fleet size is considerably higher. 

On some routes such as Phoenix-Globe or Phoenix-Flagstaff the 
use of the five-passenger Piper Aztec was unfeasible because of the 
large demand. The Beech 99A or Swearingen Metro could better serve 
this market although at a higher fare level. 

The Twin Otter, because of the low cruise speed, only 
performed well between Phoenix and Grand Canyon, Prescott, or 
Show-Low. The Beech 99A and Swearingen Metro generally performed 
well on routes radiating from Phoenix, but poorly from Tucson or Las 
Vegas because of low demand. 

The Cessna 402B performed well out of all air hubs except Las 
Vegas because of low demand on the two routes between Las Vegas - 


40 



Table 14. 

Cessna 

402B Evaluation 

Summary 

--Arizona Arena 

CITY PAIR 

FLEET 

SIZE 

ONE-WAY 
FARE, $ 

TOTAL 

DAILY 

ROUND 

TRIPS 

TOTAL 
DAILY AIR 
PASSENGERS 

UTILIZATION RETURN ON 

FACTOR INVESTMENT, % 


PHOENIX-AJO 

1 

9.00 

4 

54 

.55 

13.5 

CLIFTON 

t 

15.30 

3 

40 

.74 

18.1 

DOUGLAS 

1 

15.50 

2 

27 

.61 

1.9 

FLAGSTAFF 

4 

11.30 

5 

270 

.92 

21.2 

FT. HUACHUCA 

1 

14.00 

4 

54 

.98 

12.0 

GLOBE 

4 

8.70 

6 

324 

.67 

21.9 

GRAND CANYON 

3 

14.50 

3 

122 

.79 

14.6 

HOLBROOK 

1 

16.00 

4 

54 

.89 

38.4 

KINGMAN 

1 

15.00 

3 

40 

.77 

13.5 

LK. HAVASU CITY 

1 

16.80 

4 

54 

.90 

52.1 

NOGALES 

1 

16.30 

4 

54 

.95 

41.9 

PACE 

1 

17.50 

2 

27 

.74 

- 2.2 

PARKER 

1 

11.50 

2 

27 

.42 

1.9 

PRESCOTT 

1 

11.00 

6 

81 

.81 

57.7 

SAFFORD 

1 

20. 50 

4 

54 

.89 

89. 1 

SAN MANUEL 

1 

9.50 

5 

67 

.75 

14.6 

SHOW-LOW 

2 

17.40 

5 

134 

.98 

84.3 

SPRINGERVILLE 

1 

17.50 

4 

54 

1.00 

44.5 

WILLCOX 

1 

13.30 

2 

26 

.46 

1.9 

WINSLOW 

1 

13.50 

3 

40 

.61 

16. 6 

TUCSON-FT. HUACHUCA 

1 

7.30 

2 

27 

. 16 

16. 1 

DOUGLAS 

1 

8.30 

2 

27 

.28 

4.4 

LAS VEGAS-KINGMAN 

1 

5.00 

2 

20 

.28 

-18.4 

PRESCOTT 

1 

8.00 

2 

26 

.56 

-35.2 


ARENA SUMMARY 

DAILY AIR PASSENGERS 1,703 

FLEET SIZE 26 

AIRCRAFT INVESTMENT (000) $3,900 

RETURN ON INVESTMENT 25.9% 


Table 15. Aircraft Evaluation Summary- -Arizona Arena 


AIRCRAFT 

DAILY AIR 
PASSENGERS 

FLEET 

SIZE 

aircraft 

INVESTMENT 

(000) 

RETURN ON 
INVESTMENT, % 

PIPER AZTEC TURBO E 

787* 

23 

$ 2599 

28.5 

CESSNA 402B 

1703 

26 

3900 

25.9 

BEECHCRAFT 99A 

1509 

13 

5915 

3.4 

TWIN OTTER 

1737 

16 

8800 

-16.2 

SWEARINGEN METRO 

1981 

11 

6545 

- 2.4 


•Does not include service between Phoenix-Flagstoft and Phoenix-Globe, 
aircraft too small for route 


41 



Kingman and Las Ve gas-Prescott. However, for service between 
Phoenix-Flagstaff, Phoenix-Globe and Phoenix-Grand Canyon the 
fleet size and number of daily round trips had to be significantly 
increased to meet the high demand. 

3. WEST VIRGINIA ARENA SUMMARY 

An analysis of the operational and economic characteristics 
of the two smaller aircraft (Cessna 402B and Piper Aztec) shows that 

none of the ten city pairs generates enough demand to support 
scheduled air service with a minimum frequency of two round trips per 
day. Increased frequency of service does not create sufficient 
additional demand so it results in even greater unprofitability. 

A West Virginia arena aircraft evaluation summary similar to 
that of Arizona is shown in Table 16 for the Cessna 402B; Table 17 
shows a comparison of the two aircraft studied- The three larger 
aircraft were not included as their economic feasibility was well 
below that of the two smaller aircraft. This analysis demonstrates 
that nonstop service, even with minimum fares, is nonviable with any 
of the aircraft analyzed. 

The results in West Virginia are not surprising considering 
the small total travel demand forecast for 1975. The total travel 
demand by all travel modes estimated for the West Virginia routes in 
1975 was much lower than the base year of 1965 (Table 6). This is due 
to the use of the declining population trend from I960 to 1970 to fore- 
cast the demand in 1975. Also, two other factors reduce the air 
travel between the base year of 1965 and the forecast year of 1975. The 
first will be the completion of the Appalachian and Interstate highway 
systems in West Virginia. These good roads will reduce car trip time 
and costs, making the auto more attractive. Second, the number of 
air trunk carriers serving Charleston has been continuously declining 
and by 1975 Charleston will be a poor air hub for connecting air 
travelers. The 1975 rural air commuter predictions for West Virginia 
reflect all three of these negative factors. 


42 



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43 













4. VIABLE ROUTES, AIRCRAFT, AND OPERATING CONCEPTS 

Table 18 tabulates the nonstop routes for the 34 city pairs 
analyzed. The first 20 city pairs are Type A nonstop routes; 

Phoenix, Arizona is the hub city which is both a major trading 
center and a major air hub. The 20 rural communities vary in 
population from below 2000 to about 25, 000 persons and the travel 
distance between city pairs ranges from 60 to 250 miles. All but two 
of the city pairs can be provided with viable air service with a 
minimum of two nonstop round trip flights per day. In general, Type A 
city pairs represent the highest possible travel demand (all modes) and 
the greatest possible trip distance involved in local rural travel. 

The next ten city pairs are Type B nonstop routes; the hub 
cities are either a major trading center or a major air hub. Three 
hub cities were included: Tucson, Arizona (major air hub); Las 
Vegas, Nevada (major air hub); and Charleston, West Virginia (major 
trading center). All ten city pairs proved nonviable for nonstop air 
service for each of the five aircraft analyzed. However, the two 
smaller aircraft did not lose money on three of the Type B city 
pairs. In general, these Type B city pairs represent lower rural 
travel demands and shorter trip distances than the Type A city pairs. 

The last four city pairs are Type C nonstop routes where 
the hub city is neither a major air hub nor a major trading center. 

The total travel demand is lower and trip distances shorter than 
with the Type B city pairs. The four Type C city pairs all proved 
uneconomical for air service. 

'■ Figure 24 is a plot of total two-way daily travel demand (all 
modes) against air trip distance in miles for each of the 34 city pairs. 
This plot shows a reasonable correlation of viability of air service as 
a function of both trip distance and total travel demand between 
communities. At 150 miles stage length, it can be seen that 
a minimum total travel demand of approximately 200 daily person 


44 



Table 18. City Pair Nonstop Route Viability 


CITY PAIR, ARENA 


PHOENIX-AJO 
CLIFTON 
DOUGLAS 
FLAGSTAFF 
FT. HUACHUCA 
GLOBE 

GRANO CANYON 

HOLBROOK 

KINGMAN 

LK. HAVASU CITY 

NOGALES 

PAGE 

PARKER 

PRESCOTT 

SAFFORD 

SAN MANUEL 

SHOWLOW 

SPRINGERVILLE 

WILLCOX 

WINSLOW 


TUCSON-FT. HUACHUCA 
DOUGLAS 

LAS VEGAS-KINGMAN 
PRESCOTT 

CHARLESTON -BLUEFIELD, W. VA. 
BECKLEY 
CLARKSBURG 
HUNTINGTON 
MORGANTOWN 
PARKERSBURG 


PARKERSBURG -CLARKSBURG 
HUNTINGTON 
MORGANTOWN 
BECKLEY-HUNTINGTON 


TYPE OF 
NON-STOP 


ACCEPTABLE AIRCRAFT 

CESSNA BEECH 
402B 99 A SWEARINGEN 


TWIN OTTER 
DHC-6 


YES 

X 

X 




YES 

X 

X 




YES 

X 





YES 

X 

X 

X 



YES 


X 




YES 

X 

X 

X 

X 


• YES 

X 

X 

X 

X 

X 

YES 

X 

X 

X 

X 


YES 

X 

X 




YES 

X 

X 

X 

X 


YES 

X 

X 

X 



NO 






NO 






YES 

X 

X 

X 

X 


YES 

X 

X 

X 

X 


YES 

X 

X 

X 



YES 

X 

X 

X 

X 

X 

YES 

X 

X 

X 

X 

X 

NO 






YES 

X 

X 





TOTAL 2 -WAT 
DAILY DEMAND 500 
(ALL MOOES) 


/ <v /J?/ 


□a 

TYPE A 

□B 

TYPE B 

OB 

TYPE C 


STA6E LENGTH. STATUTE MILES 


Figure 24. Viable Routes 











trips is required for viable air service, having at least two daily 
round trips. The nonstop air service will be economically marginal 
at demands and distances just under these levels, and with still 
lower demand levels and shorter distances air service proves 
nonviable. In these marginal cases the local factors affecting choice 
of travel mode will determine the viability of nonstop air service. 
Routes other than nonstop should also be considered for these marginal 
city pairs. 

In summary, from inspection of Table 18 it is seen that the 
two smallest capacity aircraft (five to nine seats) are predominant in 
the viable routes examined in detail. Further substantiating this 
trend is the fact that the two largest capacity aircraft (19 seats) share 
in the smallest percentage of viable routes. This summary assumes 
that a fair ROI of 10. 5% is achieved. At smaller ROIs, the larger 
aircraft can participate in a greater number of viable air routes, but 
so can the smaller capacity aircraft. 

The obvious conclusion from the results of this viability 
analysis is that one of the most important factors in achieving 
profitable low-density air transportation is the matching of the 
aircraft to the routes and the possibility of using mixed- size aircraft 
fleets to accomplish this. 

B. "STOP-ON -DEMAND" DEMAND MATCHING RESULTS 

In addition to the nonstop route analysis, demand matching 
results are shown for a scheduled "stop-on-demand" route concept, a 
type of "dial -a -plane" route concept discussed in Section IV. A. 2. For 
the example shown in Figure 25, Phoenix -Ft. Huachuca was the 
nominal service path and Willcox (149 air miles to Phoenix) was 
chosen as the demand stop because by itself it cannot support nonstop 
air service to Phoenix with a fair ROI (Table 18). For this comparison 
a fleet size of one and a frequency of service of two round trips per day 
was assumed. 


46 



PHOENIX 

\\ 


PHOENIX- Ft. HUACHUCA 
NONSTOP MAKES MONEY 


160 mi 


\ 


ORIGINAL 
SERVICE PATH 


149 mi 
\ 

\ 

\ 


/ 

/ 

/ 

/ 

/ 

/ 


PHOENIX -WILLCOX 
NONSTOP LOSES MONEY 


s 

WILLCOX “STOP 
ON DEMAND 

/ 

/ 

/ 

52 mi 


Ft. HUACHUCA 


Figure 25- "Stop-on-Demand" Example 


The approach considered under what conditions, if any, an 
aircraft normally carrying nonstop passengers between Phoenix and 
Ft- Huachuca could be diverted to Willcox to accommodate Phoenix - 
Willcox passenger demand and operate at the same profit as the 
Phoenix-Ft- Huachuca nonstop route. This involves questions such as: 

1. The number of passengers and the fare required at 
Willcox to maintain the same profit as the Phoenix- 
Ft. Huachuca route. 

2. The number of Willcox passengers willing to pay the 
required fare. 

3. The number of Ft. Huachuca passengers that would be 
lost to other modes of travel because of increased trip 
time due to the extra Willcox stop, and the effect of 
that loss of revenue. 


47 



4. The possibility of reducing the fare to Ft. Huachuca 

passengers to compensate for the increased time 
penalty and its effect on the overall cost picture. 

The results from the demand matching analysis indicate that 
the Phoenix -Ft. Huachuca -Willcox combination can support viable air 
service and provide the same or greater ROI as the Phoenix-Ft. 
Huachuca pair by itself. However, only one of the five aircraft 
examined had the proper aircraft characteristics for this route (Table 
19). 

Table 19- Phoenix -(Willcox) -Fort Huachuca 
"Stop-on-Demand" Results 

Aircraft Passengers 

Aircraft makes money willing to pay fare 


Piper Aztec 

(Capacity too 
small to satisfy 
demand) 

— 

Cessna 402B 

Yes 

Yes 

Beechcraft 99 

No 

No 

Twin Otter 

No 

No 

Swearingen Metro 

No 

No 


For the profitable Cessna 402B aircraft there are several 
suitable fare combinations for the two routes; however, there are some 
interesting peculiarities. For example, the Ft. Huachuca passengers 
will be paying fares ranging around $25 to $30 on the "scheduled stop-on- 
demand" route to Phoenix, while for the nonstop route concept the fare 
would have been just under $20. What is interesting is that this "stop- 
on-demand" concept will not be workable if the nonstop fare ($20) is 
charged to the Ft. Huachuca passengers, much less an even lower one. 
This is because the lower nonstop fare would attract so many Ft. 
Huachuca passengers that the remaining space on the aircraft would be 
at too high a premium for the Willcox passengers. 


48 



It seems, therefore, that the "stop-on-demand" passenger 
concept will work, but at the expense of the normal nonstop route 
passengers. New questions are raised, then, that remain to be studied. 
These deal with the alternatives of trading off passenger flow between 
cities so that economically viable air service is maintained while the 
best interests of the passengers and the arenas are preserved. 

For the one " stop-on-demand" route examined the results can 
be summarized as follows: 

o Stop-on-demand passengers are in effect subsidized at 

the expense of nominal service path passengers. 

o The stop-on-demand concept allows introduction of 

viable air service to additional communities not able to 
sustain nonstop service. 

o The selection of proper aircraft characteristics is 

critical to stop-on-demand viability. 

C. SYSTEM FACTORS IMPACTING ECONOMIC VIABILITY 

Sensitivity studies of the four following parameters were 
performed for each of the 34 nonstop routes to assess the changes in 
system economics resulting from variations in aircraft performance 
and operating costs: 

1. Average cruise speed was increased by 50 mph. 

2. Annual utilization was decreased by 500 hours. 

3. The DOC was decreased by 10%. 

4. The IOC was decreased by 10%. 

No rigorous methodology was used to equate these incremental 
sensitivity changes. For the five aircraft and six airline operations 
modeled it is believed that a change in the aircraft resulting in an 
increase in cruise speed of 50 mph is as readily achievable as a 10% 
decrease in either the DOC or IOC, or as a 500-hour increment in 
utilization. In addition, most second-order effects were not 
considered. That is, when the speed was changed (1) the utilization 
remained fixed, (2) the flyaway cost was unchanged, and (3) the DOC 



remained fixed. The demand matching program did recognize that the 
increased speed reduced the travel time which increased the number of 
passengers (the additional passengers also increased the IOC, reflecting 
the increased cost to handle them). Overall, these sensitivity results should 
not be considered in an absolute sense but rather as a comparison of the 
benefits that can be gained by varying various portions of a rural air 
commuter system. 

Figure 26 shows the results of a sensitivity analysis for the 
Phoenix -Willcox route using the Cessna 402B. This was a route where 
none of the five aircraft was viable for nonstop service. 


ra 

u 

o 

oo 

a 

<u 

CO 

CD 

CC) 

Ck 

u 

• rH 

c 

r-H 

• fH 

at 

Q 

r-H 

cr) 

■t-> 

O 

H 


o 

O H-. 

°o 

Ck^ 

7J o 

O <, 

>■< 



ONE WAY FARE, $ 



50 


Figure 26. Phoenix-Willcox Cessna 402B Sensitivity Study 




Examination of each of the sensitivity results allows the studies 
to be ranked in the order of their cost reduction value as follows: 

1. Increasing the average cruise speed by 50 mph provided 
the largest favorable impact. This had the effect of 
reducing the DOC by 23% and the total operating costs 
by 13%, since block speed is a major parameter in all 
DOC elements. The higher speed resulted in increased 
passenger revenue and a small increase in IOC. 

This 50-mph increase in cruising speed reversed 
a loss of $26, 000 per year to an excess profit (above 
10. 5% ROI) of $2, 200 per year. 

2. Decreasing the DOC by 10% was not nearly as effective 
as increasing the average cruise speed by 50 mph 
since it only reduced the overall operating costs by 
approximately 6. 5%. The operating loss was reduced to 
$19, 750 per year. 

3. Decreasing the IOC by 10% only reduced overall 
operating costs by approximately 4% and reduced the 
operating loss to only $22, 500 per year- 

4. Decreasing the annual utilization by 500 hours increased 
the hourly cost of hull insurance and depreciation by 
20%. However, this cost is only 13% of the DOC so the 
overall operating costs only increased by approximately 
2. 6% and the operating loss increased to $28,450 per 
year. 

Some of the potential areas where technical improvements 
would have attractive economic payoffs are identified in Table 2 0. 

Cost elements for the nominal case are ranked in descending order of 
impact on system costs and are discussed in the following paragraphs. 


Table 2 0. Trip Cost Allocation by Percent 

Percent Of 
Total Cost/Trip 


Flight Crew - DOC 20. 8 

Direct Maint. - DOC 20. 5 

Fuel k Oil - DOC 12. 9 

Reserv. Sales - IOC 11. 3 

Gen. k Admin. - IOC 10. 3 

A/C k Traffic Serv. - IOC 10. 2 

Depreciation - DOC 6. 8 

Pass. Serv. k Liab. Ins. - IOC 5. 2 

Hull Ins. - DOC 1. 4 

Deprec- Grnd. Equip. - IOC ■ 6 


Total Cost/Trip 100. 0 

DOC /Trip 62. 3 

IOC /Trip 37. 7 



The flight crew is the highest single cost item for this nine 
passenger aircraft using only one pilot. For larger aircraft, where 
two pilots are required (10 to 19 passenger), the flight crew costs are 
an even larger percentage of the total cost. Therefore, an effort 
should be made to simplify the aircraft cockpit and controls so that the 
larger aircraft can be certified for single pilot operation. 

Direct maintenance is the second highest cost item. A 
comparison of depreciation costs with maintenance costs shows that 
it would probably be worthwhile to develop an aircraft that was more 
reliable, even if the aircraft and engines cost twice as much initially, 
if the result yielded a 50% reduction in the direct maintenance cost. 

Fuel and oil costs appear unrealistically high when compared tc 
those of larger airlines. It was found that the higher fuel cost was not 
due to aircraft or engine inefficiencies causing greater fuel consump- 
tion, but to a cost per gallon for the commuter carrier that is twice 
that of local and trunk carriers. It is believed that at least a 40% 
reduction in fuel costs could result from bulk buying by groups of 
commuter carriers. 

Reservation and sales expenses could be reduced for rural 
carriers by providing ticketing and sales only at the hub city airport. 
The passenger would board the aircraft at the rural community and pa} 
at the ticket gate (counter) upon departure from the aircraft at the 
hub city terminal. Reservations could be made by long distance phone 
to a hub city. 

General and administrative expenses could be reduced by 
broadening the operations base through utilization of the commuter 
aircraft for charter operations, mail, and air cargo. 

The aircraft traffic service expense could be reduced for a 
rural carrier by eliminating virtually all ground personnel at airports 
but the hub city terminal. With only two or three daily five-minute 
stops at each of the rural communities, utilization of full-time 


52 



employees becomes very inefficient. Fewer personnel would be 
needed by designing the aircraft to have space for all passenger 
baggage, which would be carried on by the passengers, and integral 
loading ramps. 

Passenger service and liability insurance is the last 
appreciable cost item running slightly over 5% of the total cost. 
Passenger service currently is a minimum on rural 
carriers; however, the liability insurance for commuter carriers is 
based on the available seat miles rather than on revenue passenger 
miles as is the case for the local and trunk carriers. This cost can be 
reduced by one of two ways: either by sizing the capacity of the air- 

craft to the route, thus allowing operation at a higher load factor, or 
by the commuter carriers buying insurance as a group and thus 
achieving lower rates. 

As the aircraft block speed increases the IOC items become a 
larger percentage of the total operating costs, so the need for 
aircraft changes such as carry-on baggage racks and built-in loading 
ramps becomes more significant. 



REFERENCES 


1 . Western Region Short Haul Air Transportation Program, Vols I 
and II , Report No. ATR- 71 - (71 90)- 1 . The Aerospace Corporation. 

El Segundo, Calitornia. (July 1970) 

2. Joint DOT-NASA Civil Aviation Research and Development Policy Study , 
Report No. DOT-TST-10-4 NASA SP-265, Department of Transportation 
and National Aeronautics and Space Administration, Washington, D. C. 
(March 1971) 

3. Service to Small Communities, Parts I, II and III , Civil Aeronautics 
Board. (March 1972) 

4. 1970 Census of Population, Final Population Counts, Report No. PC(V1) , 
and General Population Characteristics, Report No. PC(V2) , U. S. 
Department of Commerce, Bureau of Census, Washington, D. C. 
(February 1971) 

5. 1967 Census of Transportation, Vol. 1: National Travel Survey , 

U. S. Department of Commerce, Bureau of Census, Washington, D. C. 
(July 1970) 

6. 1972 Commercial Atlas & Marketing Guide, One Hundred and Third 
Edition , Rand McNally & Company, Chicago, Illinois. 

7. Airport Activity Statistics of Certificated Route Air Carriers , Civil 
Aeronautics Board and Federal Aviation Administration, Department of 
Transportation, Washington, D. C. (December 1969) 

8. 1968, 1969, 1970 Origin-Destination Surveys of Airline Passenger 
Traffic , Civil Aeronautics Board, Washington, D. C. 

9. 1969 Origin- Destination Survey of Airline Passenger Traffic , Civil 
Aeronautics Board, Washington, D. C. 

10. Civil Aeronautics Board Economic Regulations, Part 298: Classifica- 
tion and Exemption of Air Taxi Operators , Civil Aeronautics Board, 
Washington, D. C. (April 1969) 

1 1 . Federal Aviation Regulations, Vol. Ill, Part 23: Airworthiness 
Standards - Normal, Utility, and Acrobatic Category Airplanes" 
(November 1971); or Part 25: Airworthiness Standards - Transport 
Category Airplanes (January 1972); Federal Aviation Administration, 
Department of Transportation, Washington, D. C. 


55 





12 . 


Federal Aviation Regulations, Vol. III, Part 135: Air Taxi Opera- 
tors and Commercial Operators of Small Aircraft (October 1971); 
or Vol. II, Part 121: Certification and Operations - Domestic, Flag 
and Supplemental Air Carriers and Commercial Operators of Large 
Aircraft (January 1972); Federal Aviation Administration, Department 
of Transportation, Washington, D. C. 

13. Aircraft Loan Guarantee Program, Public Laws 85-307, 87-820, 
89-670, 90-568, U. S. Congress, Washington, D. C. 

14. R. W. Bruce and H. M. Webb, Systems Evaluation of Low-Density 
Air Transportation Concepts , The Aerospace Corporation, 

NASA CR-114484, 1972. 


56 


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